Lead Management and The Carrot and the Stick
The phrase “the carrot and the stick” is one many people have probably heard of where a cart driver dangles a carrot in front of his mule. The mule will then move towards the carrot because it wants...
View ArticleInterview with Tim: Profile Manager and Enhanced Locator
Today I sat down with Senior Software Engineer Tim Hoefer. Tim is the main developer of our product Profile Manger. Would you tell me a little about what this product does? Profile Manager is a way...
View ArticleSales Channel Support: Measuring ROI
The last few posts have addressed how to support your sales channel using varying methods. We’ve also talked about how we specifically deal with those issues facing the sales channel and how we have...
View ArticleHire for What Can’t Be Taught
Whether you’re ready or not, the holiday season is upon us. While this mostly means spending time with family, it also means planning next year’s budget at your job. Within those boundaries, managers...
View ArticleSales Representatives: How to Make Your Co-op Dollars Work!
Many business owners are worried about their budgets, but don’t let your marketing and advertising falter just because you’re worried about money. Co-op dollars are the cheaper alternative for...
View Article10 Reasons why Lead Management should be in your 2013 Budget
As we approach the end of the year we have been in deep discussion about 2013 budgets and what to include. For many large companies, this often means adding new initiatives to meet new revenue goals....
View Article6 Metrics Every Marketer Should Know
Every marketer wants to judge how successfully they are presenting the brand and creating sales. Through the right combination of metrics, you can discover business insights that drive improvements...
View ArticleSmartLead’s CEO honored as one of the most influential people in Sales Lead...
We are excited to announce that our CEO, Dan Rogers, has been named as one of the 50 most influence people in lead management by the Sales Lead Management Association (SLMA). Industry leaders and...
View Article7 Email Marketing Tips for 2013
Email marketing can prove to be a big challenge to a lot of business but when it’s done right, it can be equally rewarding. Here are seven tips on email marketing to help you gain more customers:
View ArticleEmailing Globally Part 1: Rules Rundown
As a lead management company, we support all parts of the sales pipeline include nurturing and developing prospects through our Marketing Automation Platform. Our clients often ask us for advice in...
View ArticleEmailing Globally Part 2: Prior Consent
Last week we discussed US and European email marketing laws. While the laws in most countries are pretty consistent around allowing users to opt out and providing truthful content, there is one major...
View ArticleEmailing Globally Part 3: Best Practices
We have previously talked about the different laws controlling email marketing globally and prior consent specifically. This week I want to touch a little more on the best practices and...
View ArticleSupport Sales Part 1: 6 Ways to Support your Independent Sales Channel
Supporting your sales force from a corporate, marketing, and business development standpoint has always been challenging. The independent channel makes this challenge drastically more difficult. This...
View ArticleGetting Lead Management Right Pt 1: Right Lead
Here at SmartLead one our primary goals is to get the right lead to the right person at the right time. This is a key part of any lead management program and what makes a program better than a...
View ArticleGetting Lead Management Right Pt 2: Right Person
Last week I talked about identifying what leads are “right” within your lead generation process. This week I want to focus more on getting those leads to the right person in the sales channel. Right...
View ArticleGetting Lead Management Right Pt 3: Right Time
In our previous posts we talked about getting the right lead to the right person. Now we need to talk about the last part of this process: the timing. Right time In my dreams at night, every prospect...
View ArticleSupport Sales Part 2: Convince Your Partners
In the previous post, I discussed the 6 common issues related to getting the maximum value from your sales channels at a very high level. In this post, I will focus on the first key issue in detail:...
View Article50% of Marketing… Gaining Insights about Marketing ROI
It used to be that the major challenge in marketing was understanding what motivated buyers. You create an ad that you think will speak to your target market and then wait to see what kind of response...
View ArticleNull is Different Than 0: Why Good Data Matters
Recently, I was troubleshooting an issue with a developer and was reminded, yet again, that “null” is different than “0”. That is to say, when looking at a set of data, there are three different ways...
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